Interior shopping is scattered across too many tabs with no single place to discover, save and buy. Good Space is a curated mobile app designed to consolidate the entire process for homeowners and design professionals alike.
The Problem
Consumers felt overwhelmed sourcing interior products online. Existing platforms pushed sponsored content and generic results with no way to filter by style, mood or budget. No space to collect ideas and shop in the same place.
Research
18 survey respondents and 3 in-depth interviews across three user types: casual homeowners, design-savvy shoppers and industry professionals. Both personas landed in the same place: inspiration everywhere, but no easy way to act on it.
Process
Competitor analysis, affinity mapping, Crazy 8s ideation, user flows, wireframes and a full brand identity built from scratch.
Outcome
A high-fidelity prototype tested across three iterations with 5 users. Style-filtered search, image search, moodboarding and a streamlined multi-platform checkout.
