A personal project built from the ground up, designing and handmaking a jewellery collection from inception, developing the visual identity and managing all creative output and social media presence.
Brief
Create a cohesive brand identity for an independent jewellery label that communicates timeless, minimal aesthetics to a design-conscious audience.
Process
End-to-end brand development spanning product design, handmade jewellery production, visual identity, art direction and social media. Creative decisions made consistently across touchpoints to build a recognisable and coherent brand presence from scratch.
Outcome
A fully realised brand with a distinct visual language, an engaged social following and editorial coverage in DNAMAG and The Zoe Report, demonstrating an ability to own a creative vision and communicate it clearly across multiple channels.
